News from the wild

Mr.Blue & Wild at Life – Fashion with Purpose

New Capsule Collection Supports Wildlife

Published on: March 19, 2025
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We’re happy to announce our new partnership with fashion brand Mr.Blue, who have just launched the Wildlife Purpose Capsule Collection.

Wildlife Purpose Collection – Fashion That Gives Back

Mr.Blue Wear Collection for Wild At Life

We’re happy to announce our new partnership with fashion brand Mr.Blue, who have just launched the Wildlife Purpose Capsule Collection – a line of clothing inspired by four of our rescued animal ambassadors: lioness Eva, lion George, giraffe Suleyman, and Sox from the Livingstone elephant herd.

Each piece in the collection features unique designs and comes with a QR code linking directly to the story behind these incredible animals and the mission of Wild at Life e.V.

While this project is still growing, from Mr.Blue supports our ongoing efforts to protect and rehabilitate wildlife with monthly contributions.

Thank you for supporting ethical fashion and making a difference for animals in need!

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